Meet Our Team
Amy Serin, PhD
Dr. Amy Serin is an internationally recognized neuropsychologist and stress expert on a mission to help you live your best life. After graduating from Arizona State University in 1996 as Valedictorian (Moeur Award), she obtained her Ph.D. in Clinical Psychology from Fielding Graduate University in 2006. She then founded Serin Centers in 2007 to integrate cutting-edge, results-oriented neuropsychology into profound and permanent results for her clients. Her unique blend of scientifically based methods for anxiety, depression, ADHD, learning disabilities, traumatic brain injuries, autism spectrum disorders, giftedness, performance enhancement, and life challenges are "truly revolutionary" according to Huffington Post. Since 2007 Serin Centers have helped thousands of kids, teens, and adults reach their full potential.
Dr. Serin serves on the scientific advisory board of Sens.ai, an AI powered neurofeedback and brain longevity consumer headset. She is also the Chief Clinical Director at Dharma Dr., AI integrated wireless tabs for stress relief and integrated therapy. Dr. Serin pioneered Neural Reset Technique, a technique therapists of any clinical orientation can utilize to desensitize triggers and panic and improve the efficacy of therapy. Dr. Serin is also one of the only board-certified clinicians in the United States with technology and protocols to induce deep meditative states for trauma release without the use of psychedelics or ketamine.
Her book The Stress Switch: The Truth About Stress and How to Short Circuit It reached #1 best-seller status for Preventative Medicine on Amazon in 2019. She is the recipient of several international awards for inventing neuroscience stress wearables, including the 2018 Gold Edison Award for Health and Wellness, Forbes 2019 Best Technology Award for Health and Wellness, and Digital Trends 2019 Best of CES award. Serin Centers have received "Best of" Neurofeedback awards for Scottsdale and Peoria, AZ for the last 5 years. Dr. Serin was also recognized as a top Arizona CEO by Titan in 2022.
Dr. Serin is a sought-after keynote speaker for conferences, including the International Society for Neurofeedback and Research, EMDR International Association, and Entrepreneur's Organization. She has been featured in USA Today, Huffington Post, Inc., NBC, Thrive Global, Men's Health, Shape, Mashable, Innovation Nation, and Bustle, among others.
Dr. Serin is an Arizona native who is passionate about health and wellness. In her spare time, she enjoys all things active, spending time with her two teenage sons and fiancé, and unsuccessfully trying to get her mini-Goldendoodle to stop terrorizing passers-by when on walks.
What our clients are saying:
"Dr. Serin is incredible. Thoughtful and supportive while looking to achieve results!"
"Even after just one session, I feel a lot better and more equipped to improve my mental health!"
"Very thorough and professional. Thank you."
"Dr. Serin is so very smart and wise. She is clear about her observations/diagnosis and at the same time, compassionate. I have the highest respect for her expertise."
"Dr. Serin is a gem! I adore her!"
"Dr. Serin is a Godsend! She saw the whole picture, whole life, mind, body spirit counselor who doesn't waste time with talk therapy. So thankful for her!!!"
"Dr. Serin is smart, intuitive, and compassionate. She is a lifesaver!"
"Dr. Serin is amazing! The sense of relief and confidence I feel after our sessions is unmeasurable."
"Thank you for giving me hope in the middle of my darkness."
"After years of seeing other professionals, I finally got the help I needed. I never knew I could live without panic. I'm forever grateful."
"Life changing. My business increased 3x when my brain got sharper. Unbelievable results and I truly believe no one else would have been able to get me here."
"Saved my marriage and my life. I only regret I waited so long to make the call. Forever grateful."
Meena Choi, PhD
Dr. Meena Choi can help parents be sure they are focused on the right treatments for their children. She assesses and treats children and families for depression, anxiety, behavioral issues, attentional problems, autism spectrum symptoms, school difficulties, loss, and trauma.
Dr. Choi utilizes cognitive-behavioral techniques, EMDR therapy, play therapy, and parent training to assist her clients in reaching their goals and improving their lives. Dr. Choi consults closely with parents, as they are invaluable sources of information and partners for intervention.
Dr. Choi graduated from Arizona State University with dual degrees in Psychology and Child and Family Studies. She obtained her M.A. and Ph.D. in Clinical Psychology (with a focus on children) from the State University of New York at Albany.
She is a clinical supervisor for Post-Doctoral Fellows and Doctoral Interns at Serin Center.
Dr. Choi is a member of the Arizona Psychological Association, Arizona Association of Play Therapy, and the Arizona Children's Services Network. In her spare time, Dr. Choi enjoys the outdoors and spending time with her husband, two daughters, and two dogs.
What our clients are saying:
"I cannot say enough about how amazing my intake went with Dr. Choi. I have gone through many intakes with other agencies and I have never felt this listened to before. I would recommend Dr. Choi to anyone!"
"Dr. Choi is a very empathetic, personal, and knowledgable health care professional. Dr. Choi is a great asset to the field of mental health. We need more providers like her."
"Dr. Choi was so patient and understanding and thorough. We really appreciated our time with her."
"Dr. Choi was very caring and understanding of our needs."
"Dr. Choi was very kind, helpful, and easy to talk to."
Craig Zinkiewicz, Psy.D., NCSP
His assessment experience also includes Independent Educational Evaluations (IEEs) and comprehensive evaluations when families are seeking additional clarification or a second opinion regarding a child’s learning, developmental, behavioral, or emotional needs. Dr. Z works closely with families throughout the evaluation process and places a strong emphasis on helping parents understand the results, recommendations, and next steps.
At Serin Center, Dr. Z also supports the training and development of doctoral students through assessment training and clinical supervision. He enjoys helping developing clinicians strengthen their skills in test administration, clinical interpretation, diagnostic reasoning, and communicating evaluation results clearly and effectively.
Dr. Z earned his M.S.Ed. and Certificate of Advanced Study in School Psychology from The College of Saint Rose and his Doctor of Psychology (Psy.D.) in School Psychology from Argosy University in Phoenix.
Andrea Menhennet, PhD
Andrea Menhennet, PhD earned her Ph.D. in Clinical Psychology from Walden University. She also holds a Master’s degree in Psychological Counseling with an emphasis in Marriage and Family Therapy from Grand Canyon University and a Bachelor of Science in Psychology from the University of Arizona, where she competed as a Division I track and field athlete.
Dr. Menhennet is a Licensed Professional Counselor in Arizona with experience working with adolescents, adults, couples, and families. Before joining Serin Center, she worked in private practice providing psychotherapy to individuals experiencing trauma, anxiety, depression, stress, ADHD, relationship concerns, and other emotional and behavioral challenges.
Her clinical approach is integrative and individualized to each client. She has training in Eye Movement Desensitization and Reprocessing (EMDR) and Neuro Emotional Technique (NET) and incorporates psychodynamic and cognitive-behavioral approaches into her work. She focuses on helping clients better understand the patterns, experiences, and emotional responses influencing their current functioning while developing practical strategies for meaningful change.
At Serin Center, Dr. Menhennet is completing advanced post-doctoral training with an emphasis on neuropsychology and applied neuroscience. She is particularly interested in how neuroscience can complement psychological treatment and provide additional tools for understanding behavior, improving emotional regulation, and helping clients work toward their individual goals.
Her background as a Division I athlete has contributed to her interest in resilience, motivation, physical wellness, and the connection between physical and psychological health. Her doctoral research further explored the relationship between exercise, motivation, and depression in young women.
Dr. Menhennet enjoys staying physically active and spending time with her family and friends.
Matthew McGowan
Matthew McGowan is a doctoral researcher at Arizona State University. His work centers on the relationship between brain activity, perception, attention, and behavior, with a broader interest in translating neuroscience into practical tools for self-regulation and human performance.
Matthew graduated summa cum laude from the University of Arizona with a degree in Psychology and is a member of Phi Beta Kappa Honor Society, the American Psychological Association, and the Acoustical Society of America. His current research focuses on auditory neuroscience, multisensory integration, and computational approaches to understanding perception and behavior. He has also conducted NIH- and DoD-supported clinical neuroscience research examining neurofeedback, brain network dynamics, cognitive workload, and experience-dependent, self-directed neuroplasticity.
In clinical settings, Matthew has extensive experience with applied neuroscience, neurofeedback, and EEG-based neuroimaging. His work with clients is rooted in neuroscience research, careful interpretation of EEG data, and ethical standards for evidence-based practice in neurofeedback and neuromodulation. He has worked with individuals seeking support for attention, anxiety, trauma-related symptoms, learning differences, and cognitive performance. He brings a technically informed, client-centered approach to helping people understand and engage with the training process.
Matthew’s path into neuroscience was shaped by an earlier career in music production, live sound, and broadcast. His experience working with sound, signal processing, large-scale productions, and internationally released music continues to influence how he thinks about perception, attention, auditory neuroscience, and multisensory experience.
Outside of work, Matthew enjoys playing classical violin, producing music, trail running, and exploring new technologies.
Alison Crilly, MS
Alison Crilly, MS earned her Master of Science in Auditory and Language Neuroscience from Arizona State University’s College of Health Solutions and her Bachelor of Science in Neuroscience, with a minor in Philosophy, from Barrett, The Honors College at Arizona State University.
Alison has experience providing neurofeedback using a variety of systems and protocols. Her background includes graduate-level research involving mindfulness meditation, neurofeedback, and healthy aging. She is passionate about applying her background in neuroscience to personalized care and creating a comfortable, supportive environment for clients throughout their neurofeedback journey.
With a strong foundation in neuroscience and clinical experience, Alison takes a thoughtful and detail-oriented approach to her work. She enjoys connecting with clients, learning about their individual goals, and helping them feel comfortable throughout the process. She values the opportunity to combine her scientific background with hands-on client care and enjoys supporting clients as they work toward meaningful improvements in their daily lives.
Alison also has a strong interest in how neuroscience can be translated into practical, individualized care. She appreciates being part of a collaborative environment where research, technology, and personalized treatment come together to support each client’s needs and goals.
In her free time, Alison enjoys reading, crafting, and spending time with her cats.
Maile Nguyen, BS
Maile Nguyen, BS graduated Summa Cum Laude with a Bachelor's Degree in Psychology and has plans to pursue a Master of Science Degree in Clinical Mental Health Counseling at Grand Canyon University. Maile's kind, approachable style makes clients comfortable during their neurofeedback training sessions. She is passionate about helping others and loves connecting with everyone she meets. She finds it rewarding to be able to help everyone and especially enjoys working with children and adolescents at Serin Center who want to improve their attention, mood, sleep, anxiety, and trauma.
Maile loves working in a career where she can make a difference to the best of her abilities. She enjoys seeing the real-life changes her clients experience and gains a deep sense of satisfaction knowing she has truly made a difference in their lives.
Maile is an Arizona native. She enjoys reading, traveling, listening to crime podcasts, and spending time with her friends and family in her free time.
What our clients are saying:
"Very pleasant to work with! Thank you."
"Maile is professional and nice and makes my son feel comfortable."
"Amazing for my son's first session. Everyone was so nice."
"Worked really well with my child."
Zoë Getrost
Zoë Getrost is a doctoral student at Northern Arizona University pursuing her PsyD in Clinical Psychology. She earned her B.S. in Psychology, along with a B.A., a minor, and Honors College distinction, from Grand Canyon University, graduating summa cum laude.
Zoë is a multimodal, integrative clinician who tailors treatment to each individual’s unique needs. Her training includes cognitive-behavioral therapy (CBT; Beck model, including anxiety exposures), dialectical behavior therapy (DBT and RO-DBT variants), and Emotion-Focused Therapy (EFT), with additional exposure to a variety of other approaches. She specializes in working with teen and adult women, focusing on anxiety, depression, stress and time management, life transitions, relational concerns, and clients seeking faith- or religion-integrated psychotherapy.
Zoë is committed to creating a warm, supportive, and safe therapeutic environment where clients can heal, grow, and thrive.
Elizabeth "Liz" Colton
Elizabeth “Liz” Colton is a practicum student working toward her doctorate in Clinical Psychology at Northern Arizona University. She is dedicated to supporting individuals in their healing process by fostering self-compassion, acceptance, and personal growth through a collaborative and individualized therapeutic approach.
Liz has experience working with grief, trauma, and depression, drawing from person-centered therapy, cognitive-behavioral therapy (CBT), and trauma-informed practices. She has a special interest in working with military populations and children.
Liz has lived in Albania, Kosovo, Tennessee, and Hawaii, and enjoys traveling, baking, playing volleyball, spending time outdoors, and being a new mom.
Meredith Heitland
Meredith Heitland is a doctoral student in Clinical Psychology (Psy.D.) at Nova Southeastern University, where she also earned a M.S in Clinical Psychology. She graduated magna cum laude from Sewanee: The University of the South with a Bachelor of Science in Psychology and minors in Neuroscience and Spanish.
Meredith is passionate about supporting children and their families as they navigate growth, development, and life's challenges. Her clinical experience as a Registered Behavior Technician (RBT) deepened her appreciation for the meaningful milestones that shape a child's development, whether it's speaking a first word, mastering a new skill, or initiating play with others. She values partnering with families to celebrate progress while helping children build confidence, resilience, and meaningful connections.
As a veteran and former Division I student-athlete, Meredith brings a unique perspective on resilience, health, and personal growth. She believes every individual is far more than a diagnosis or presenting concern and approaches therapy with genuine curiosity, compassion, and respect for each person's unique story. Her integrative, person-centered approach considers the psychological, biological, social, and existential aspects of well-being, creating a collaborative and supportive environment where clients feel understood and empowered.
Inspired by the Greek origin of the word psyche, meaning "soul," Meredith believes that effective therapy begins with understanding the whole person. Her goal is to help clients reduce distress, strengthen resilience, discover meaning, and move toward a more authentic and fulfilling life.
Outside of her clinical work, Meredith enjoys spending time outdoors, traveling, reading, and relaxing with her mischievous tabby cat, Quince.
Amanda Conway, BA
Amanda Conway is a fourth-year doctoral student at Northern Arizona University pursuing her Psy.D. in Clinical Psychology. She earned her M.S. in Health Psychology from Grand Canyon University and holds a B.A. in Sports Journalism from Arizona State University.
Amanda takes a warm, collaborative, and strengths-focused approach to therapy, helping clients gain insight into themselves, recognize their unique strengths, and develop practical tools for lasting change. She enjoys helping clients connect the dots between their thoughts, emotions, behaviors, and life experiences to better understand themselves. Her clinical training includes cognitive-behavioral therapy (CBT), psychodynamic therapy, person-centered therapy (PCT), and emotion-focused therapy (EFT), allowing her to tailor treatment to each client's unique needs and goals.
Her clinical interests include women's health, performance psychology, health psychology, anxiety disorders, and stress management, with a particular passion for supporting adolescents and young adults as they navigate life's transitions. She also has experience administering neuropsychological evaluations for children, adolescents, and adults with a wide range of cognitive, developmental, and psychological concerns.
Amanda believes that meaningful change begins with self-understanding. She is passionate about helping clients gain insight and build confidence to create lives that align with their values. In her free time, Amanda enjoys strength training, baking, reading, and traveling.
Tiffany Nguyen
Tiffany Nguyen is a third-year doctoral student at Northern Arizona University pursuing her Psy.D. in Clinical Psychology. She earned her Bachelor of Science in Clinical Psychology from the University of California, San Diego, where she also researched moral, developmental, and environmental psychology.
She has experience administering psychological evaluations for children and adolescents for learning disorders, autism, ADHD, as well as intellectual and behavioral concerns. Her clinical training includes person-centered therapy, cognitive behavioral therapy, and acceptance and commitment therapy.
Tiffany is passionate about working with children, adolescents, and their families as they navigate through the unique developmental stages of their lives. She also cares immensely about serving minority populations and being committed to culturally competent care.
In her free time, Tiffany enjoys trying new places to eat, reading, and spending time with her dog.
Laurel Fullmer, BS
Laurel Fullmer is a third-year doctoral student in Clinical Psychology at Northern Arizona University. She earned her Master’s degree in Addiction Psychology from Arizona State University, graduating with honors, and holds a Bachelor’s degree in Behavioral Science with an emphasis in Anthropology from Utah Valley University.
Laurel primarily works with adults and takes a collaborative, trauma-informed approach to therapy. Her clinical training includes cognitive-behavioral therapy (CBT) and person-centered therapy, allowing her to tailor treatment to each client’s individual needs, goals, and pace.
Her clinical interests include post-traumatic stress disorder (PTSD), severe mental illness, anxiety, depression, substance use, and recovery from narcissistic abuse. Her interest in trauma grew from her master’s thesis examining PTSD and alcohol use among veterans.
Laurel has experience providing both individual and group therapy in residential treatment settings. She has also participated as a therapist in a university diversion program providing psychoeducation and support related to substance use among college students.
In her free time, Laurel enjoys hiking, playing music, salsa dancing, exploring new music, and spending time with her family.